This is the Company Boss. He's been around for a while and is more than likely retired by now, although he had a decent run and appeared in multiple calendars and mail shots.
The creative thought was for a boss character who meant well just always seemed to be missing the mark. The idea being if you need help, ask the professionals. Bit of a clown but with a big heart.
The spot colour matched a logo and the boss always appeared in black and white.